ABC - “Grey’s Anatomy”
LUSSIER + Grey's Anatomy — Selected Work
I had the opportunity to contribute motion design work to this campaign, created by LUSSIER — the agency that has been behind Grey's Anatomy since the very beginning. They produced the original presentation that introduced the show to advertisers and built the campaign that launched it to the world. Over the years, LUSSIER has shaped how this television phenomenon is promoted, helping it grow into one of the biggest hits in TV history.
From Super Bowl spots to each new season, LUSSIER has kept Grey's Anatomy alive in the cultural conversation. This year marked a new milestone — their first major role in the show's social campaign.
The Challenge After more than two decades on air, Grey's Anatomy remains one of television's longest-running and most beloved dramas. Season 22 needed to reignite passion among loyal fans while reintroducing the show to a younger audience — celebrating its legacy without losing the sense that its pulse was still very much beating.
The Solution LUSSIER built a social campaign around Season 21's explosive cliffhanger (WHO WILL SURVIVE?), turning shock into conversation fuel. Through short-form content designed for TikTok, Instagram, and X, the campaign honored the show's emotional core — love, loss, resilience, reinvention — blending throwback references and character moments with behind-the-scenes glimpses. Trending formats sat alongside cinematic, heartfelt edits that reminded fans exactly why Grey's still cuts deep. I contributed select animations to this effort.
Results As the Season 22 premiere approaches, social impressions and buzz continue to climb across all platforms.
